Information On Promotion

A Basic Promotion outline

The list of lecture topics and dates

Here are some sources of info on promotion topics

• Advertising Age
• Advertising Answers

  How to generate more sales through strategic marketing

  A basic publication of interest to anyone interested in advertising

• Promotional Mix
• Publicity for your Newsletter

  This is a list of addresses of directories of newsletters to send your address so that you are included in their directories

Topics related to Course Material

• Public Relations/Publicity
• Download the Coupon Redemption worksheet in Excel 97 format here.
• Download the Coupon Redemtion worksheet in PDF format here  (Use the Adobe Acrobat Reader available free here