Stuff of Interest to All Marketing Students

We begin with the AMA homepage, called Marketing Power

There are three types of information here. First are sources of general business information. Second are general information sources. Third are sources to help you be a more successful student.

Here are a few places to look for Business Information

• Business Research in Information and Technology

  Business researchers interests is a searchable knowledge map of Contemporary Business, Management and Information Technology issues. Hundreds of full-text articles, papers, magazines, journals, case studies and a list of other resources.

Here are a few other places to look for General Information

• Advertising Answers

  How to generate more sales through strategic marketing

• California State Government

• Government Web Sites

• The White House

• US Government