Polar Adjectives
As reported by Howard here are major polar adjective useful in helping consumers understand brands
Alone Together
Active Passive Hard Soft
Alive Dead Heavy Light
Back Front High Low
Bad Good Inside Outside
Big Little Large Small
Black White Left Right
Bottom Top Long Short
Clean Dirty Married Single
Cold Hot Narrow Wide
Dark Light New Old
Deep Shallow Old Young
Dry Wet Poor Rich
Easy Hard Pretty Ugly
Empty Full Right Wrong
Far Near Rough Smooth
Fast Slow Short Tall
Few Many Sour Sweet
First Last Strong Weak
Happy Sad Thick Thin