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Good Stuff for Studying Consumer Behavior

A basic course outline

The list of lecture dates and topics for the Spring 2010

 JCR Style-sheet in WORD format for use when doing your term project

 JCR Style-sheet in Adobe PDF format for use when doing your term project

Some General Guides for Studying Consumer Behavior

Guide Sheet for Analyzing Consumer Behavior Cases

CB Concepts Helpful in Developing a Market Offering

A Set of Polar Adjectives to Describe New Brands

Here are some other sources of useful information

• American Demographics

  American Demographics is probably the foremost publication for marketers today. A subscription is really worthwhile.

• APA Journals and More
• Are You For Sale?
• Canadian Psychological Association

  There isn't much here yet, but it should change in time.

• Online Manual for searching PsycLIT on CD ROM
• Manual for Searching PsycINFO on Compuserve

And then there are a few sources related to lectures in the course.

• Perception
• Personality and Lifestyle
• Attitude

TK Clarke' Homepage  Consumer Behavior  General Marketing Sources  Marketing Decision Making   Marketing Research  International Resources  Promotions