Guide for Developing a Market Offering
Pricing
Based on
Stage of Consumer Life Cycle
Involvement/Risk
Motivation
Passage through the Consumer Decision Model
Message
Based on
Attitude Matrix
Attitude Function/Motivation
Involvement
Stage of Consumer Life Cycle
Demographics and Psychographics of Target Market
Media
Based on
Demographics and Psychographics of Target Market
Involvement
Stage of Consumer Life Cycle
Where Decision is Made
Distribution
Based on
Stage of Consumer Life Cycle
Involvement
Motivation
Product
Based on
Firms desire to utilize the Attacker's Advantage
Motivation
Attitude Matrix
Cues
Current Core Strategy